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Extended Stay America was founded on January 9, 1995 in Fort Lauderdale, Florida by George D. Johnson, Jr. and Wayne Huizenga, both former executives from Viacom and its subsidiary Blockbuster LLC. [2]
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In 2011, La Quinta gave up on pay-per-view in-room entertainment to focus on letting customers use their own devices. [citation needed] In 2012, La Quinta launched the Instant hold option, allowing customers to make last-minute reservations with their phone numbers. [8] In 2013, Blackstone started to pave the way for the sale of La Quinta. [9]
Further expansion of Washington Street in the 1950s and 1960s connected La Quinta with US Highways 60 and 99 (became Interstate 10 in the 1970s). [8] As nearby desert cities grew to capacity, La Quinta's growth rose dramatically by the mid-1980s, which led to its incorporation as a city in Riverside County in 1982. [9]
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