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Adjustments to the materials used in the sofa and the centralization of production methods allowed IKEA to reduce the price of the Klippan sofa by 40% since 1980. [ 4 ] In 2003, the Klippan was used as the standard sofa in a test to compare the British fire safety requirements against the Swedish and mainland European safety requirements.
Ready-to-assemble furniture has roots that extend back a long way, as cabinetmakers have been making furniture that is easy to disassemble for transport for centuries. The New American Cyclopaedia of 1859 listed the assembly of furniture as an "American invention" [ 2 ] that emphasized ease of transport, but this claim is rather vague.
The showroom usually consists of simulated room settings where customers can see the actual furniture in use, e.g.: a living-room with a sofa, a TV set, a bookcase and a dining table, accessorized with plants, cushions, rugs, lamps, plates, glasses and cutlery.
In 2010, the first entirely computer-generated room was created for the catalogue. [10] By the 2013 edition, 12% of imagery for the IKEA catalogue, brochures and website was computer-generated. [3] As of 2014, 75% of product images (i.e. white background images) and 35% of non-product images across all IKEA communications are fully computer ...
A couch unfolded into a bed. A sofa bed or sofa-bed (in the US often called a sofabed, hide-a-bed, bed-couch, sleeper-sofa, or pullout sofa) is a multifunctional furniture typically consisting of a sofa or couch that, underneath its seating cushions, hides a metal frame and thin mattress that can be unfolded or opened up to make a bed.
Made by the advertising agency Deutsch Inc. and with Patrick O'Neill as art director, [8] the ad featured two actors (John Sloman—who is also openly gay—and Scott Blakeman) [9] [10] playing respectively Steve and Mitch, a gay couple who had been together for around 3 years, and presented the search in an IKEA store for a new table for the dining room of their house.