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Carling Black Label is the name of the brand in Australia, Canada, and South Africa. In Ireland and the United Kingdom, the beer has been sold simply as Carling since 1997. In Sweden, it is known as Carling Premier. [citation needed] Black Label is well-known throughout the former British Empire, where it employed the slogan "Hey Mabel, Black ...
A pint of Carling in a pub in Kettering, England Carling Black Label sign on a club in Pontefract, West Yorkshire. In the 1970s and 80s, Carling Black Label sales were driven to great heights, due partly to increased advertising support, in particular the classic "I bet he drinks" series of advertisements, and partly with the launch of Carling ...
Carling Black Label is the best selling beer in the United Kingdom. The "Mabel, Black Label" was a well-known advertising slogan The "Mabel, Black Label" was a well-known advertising slogan Carling Premier a stronger version of Carling Black Label, with an alcohol percentage of 4.7%.
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The rationale to sponsor both clubs was to avoid a boycott by fans of the rival team. [97] English tournaments with alcohol sponsorships include the Premier League by Carling (1993–2001), [92] the FA Cup by Budweiser (2011–2014), [98] and the EFL Cup by Worthington's (1998–2003) and Carling (2003–2012). [99]
Merely three years later, Carling-National was sold to G. Heileman Brewing Company of La Crosse, Wisconsin and the former brewing facility of Brewer's Hill was closed. Stroh Brewery Company of Detroit, Michigan later bought over the rights from Heileman in 1996. [26] National Bohemian beer has not been brewed in Baltimore since.
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