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Smell Like a Man, Man [2] is a television advertising campaign in the United States created by ad agency Wieden+Kennedy for the Old Spice brand of male grooming products, owned by Procter & Gamble. The campaign is commonly referred to as The Man Your Man Could Smell Like , the title of the campaign's initial 30-second commercial.
But Procter & Gamble-- Old Spice's parent company -- has found that women purchase 70% of the shower gel that is consumed by men in their households, suggesting that an effective ad campaign for ...
Aqua Velva products include Classic Ice Blue, Ice Sport, and Musk, as well as Original Sport (sold only in Canada). The Classic Ice Blue serves as the original version of Aqua Velva. [6] Combe Incorporated began shipping Aqua Velva exclusively in plastic "Shatterproof" bottles on February 1, 2010. Previously, it had been packaged in glass bottles.
The product was received well and therefore was followed by Old Spice for men in 1938. [4] The men's products included shaving soap and aftershave lotion, marketed with a nautical theme. Sailing ships in particular were used for the brand's packaging. The original ships used on the packaging were the Grand Turk and the Friendship.
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Hai Karate was known for its humorous television [3] and magazine ads, which included self-defense instructions to help wearers "fend off women", [4] The brand's marketing plan was developed at the advertising firm of McCaffrey & McCall by George Newall, who gained fame as the co-producer of, as well as writing a few songs for Schoolhouse Rock!