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Global media studies is a field of media study in a global scope. Media study deals with the content, history and effects of media. Media study often draws on theories and methods from the disciplines of cultural studies, rhetoric, philosophy, communication studies, feminist theory, political economy and sociology. [23]
In media studies, mass communication, media psychology, communication theory, and sociology, media influence and the media effect are topics relating to mass media and media culture's effects on individuals' or audiences' thoughts, attitudes, and behaviors. Through written, televised, or spoken channels, mass media reach large audiences.
The history of mediated cross-border communication research is closely related to the three major decades of the 20th century, which stimulated and influenced this field of research in terms of themes, funding sources as well as ideologies: The two world wars in the first half of the 20th century, the Cold War decade, and finally the era of globalization after the collapse of communism in ...
Intercultural communication is a discipline that studies communication across different cultures and social groups, or how culture affects communication.It describes the wide range of communication processes and problems that naturally appear within an organization or social context made up of individuals from different religious, social, ethnic, and educational backgrounds.
The nature of media dependence on societal systems varies across political, economic, and cultural system. The relationship between the media and the audience: This relationship is the key variable in this theory because it affects how people might use a mass medium. This relationship also varies across media systems.
Media imperialism (sometimes referred to as cultural imperialism) is an area in the international political economy of communications research tradition that focuses on how "all Empires, in territorial or nonterritorial forms, rely upon communications technologies and mass media industries to expand and shore up their economic, geopolitical, and cultural influence."
Research in Europe and Australia on the relationship between media and violence is far broader and is much more clearly embedded in politics, culture and social relationships. [66] A study done in 2016, examined the relationship between media violence and aggression across different cultures.
In the United States, there is a rise in research surrounding social media and its use as a media form for communication. As the amount of social media research is on the rise, many researchers are calling on social media corporations to release data about their services to the general public. [19]