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In media studies, mass communication, media psychology, communication theory, and sociology, media influence and the media effect are topics relating to mass media and media culture's effects on individuals' or audiences' thoughts, attitudes, and behaviors. Through written, televised, or spoken channels, mass media reach large audiences.
The nature of media dependence on societal systems varies across political, economic, and cultural system. The relationship between the media and the audience: This relationship is the key variable in this theory because it affects how people might use a mass medium. This relationship also varies across media systems.
Media imperialism (sometimes referred to as cultural imperialism) is an area in the international political economy of communications research tradition that focuses on how "all Empires, in territorial or nonterritorial forms, rely upon communications technologies and mass media industries to expand and shore up their economic, geopolitical, and cultural influence."
In cultural studies, media culture refers to the current Western capitalist society that emerged and developed during the 20th century under the influence of mass media. [1] [2] [3] The term highlights the extensive impact and intellectual influence of the media, primarily television, but also the press, radio, and cinema, on public opinion, tastes, and values.
A study done in 2016, examined the relationship between media violence and aggression across different cultures. This was the first cross-cultural study that looked at both the effects of media violence and culture generality regarding aggression across all cultures.
On the future of Spanish-language media in the U.S., Alberto Avendaño, ex-director of El Tiempo Latino/Washington Post, claimed that "Hispanic-American" news coverage in the English-language media is "absolutely pathetic," but he was optimistic, arguing that demographic shifts would inevitably render the Latino media a significant presence in ...
The representation of African Americans in speech, writing, still or moving pictures has been a major concern in mainstream American culture and a component of media bias in the United States. [1] Such media representation is not always seen in a positive light and propagates controversial and misconstrued images of what African Americans ...
There is significant awareness of Japanese popular culture in the United States.The flow of Japanese animation, fashion, films, manga comics, martial arts, television shows and video games to the United States has increased American awareness of Japanese pop culture, which has had a significant influence on American pop culture, including sequential media and entertainment into the 21st century.