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Announced as the most affordable production car in the world, Tata aimed for a price of one lakh rupees, or ₹ 100,000, which was approximately $2,000 US at the time. [24] Only the very first customers were able to purchase the car at that price, and as of 2017, the price for the basic Nano started around ₹ 215,000 ($3,400 US). [25]
The Nano was launched in 2009 as a city car intended to appeal as an affordable alternative to the section of the Indian populace that is primarily the owner of motorcycles and has not bought their first car. Initially priced at ₹100,000 (US$1,500), the vehicle attracted a lot of attention for its relatively low price.
Tata group started ₹1 lakh small cars project. [47] The project started executing but resulted pulling out [49] due to Tata Nano Singur controversy. The LF Government had an agreement with Indonesia's largest conglomerate Salim Group in 2006, after chiefs minister's visit to Indonesia in 2005. [49]
Few anticipated the change that it would bring, as a generation of boomers jumped at the chance to buy a new car for under. In the 1960s, the Volkswagen Beetle was looked upon with scorn by ...
The factory would have been used to build the compact car Tata Nano. The erstwhile state government of West Bengal created the controversy by citing the 1894 land acquisition act rule to conduct an eminent domain takeover of 997 acres (4.03 km 2) of farmland on which Tata Motors was supposed to build its factory. [1]
The Gio went on sale in October 2009 with a starting price of ₹1.65 lakh. At the time of its launch, it was described as the Tata Nano of its kind. [ 2 ] The Gio was discontinued in June 2015, having been replaced by the Mahindra Jeeto .