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Visual merchandising is the practice in the retail industry of optimizing the presentation of products and services to better highlight their features and benefits. The purpose of such visual merchandising is to attract, engage, and motivate the customer towards making a purchase.
Retail design is a creative and commercial discipline that combines several different areas of expertise together in the design and construction of retail space. Retail design is primarily a specialized practice of architecture and interior design; however, it also incorporates elements of industrial design, graphic design, ergonomics, and advertising.
The visual merchandising team are the people in charge of designing the layout, floor plan, and the displays of the store in order to increase sales. The fashion merchandising team are the people who are involved in the production of fashion designs and distribution of final products to the end consumer.
A price tag is a highly visual and objective guide to value. The broad pricing strategy is normally established in the company's overall strategic plan. In the case of chain stores, the pricing strategy would be set by head office. Broadly, there are six approaches to pricing strategy mentioned in the marketing literature:
Design (as a verb: designing, or, to design) is the intentional creation of a plan or specification for the construction or manufacturing of an object or system or for the implementation of an activity or process. Design (as a noun: a design) can refer to such a plan or specification (e.g. a drawing or other document) or to the created object ...
Design engineers may work in a team along with other designers to create the drawings necessary for prototyping and production, or in the case of buildings, for construction. However, with the advent of CAD and solid modeling software, the design engineers may create the drawings themselves, or perhaps with the help of many corporate service ...
Design leadership is a concept complementary to design management. In practice, design managers within companies often operate in the field of design leadership and design leaders in the field of design management. [1] However, the two terms are not interchangeable; they are interdependent. [2]
Design management is the business side of design. Design managers need to speak the language of the business and the language of design. Design management is a field of inquiry that uses design, strategy, project management and supply chain techniques to control a creative process, support a culture of creativity, and build a structure and organization for design.