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Choice-supportive memory distortion is thought to occur during the time of memory retrieval and was the result of the belief that, "I chose this option, therefore it must have been the better option." [5] Essentially, after a choice is made people tend to adjust their attitudes to be consistent with, the decision they have already made.
The Paradox of Choice – Why More Is Less is a book written by American psychologist Barry Schwartz and first published in 2004 by Harper Perennial.In the book, Schwartz argues that eliminating consumer choices can greatly reduce anxiety for shoppers.
Although larger choice sets can be initially appealing, smaller choice sets lead to increased satisfaction and reduced regret. Another component of overchoice is the perception of time. Extensive choice sets can seem even more difficult with a limited time constraint.
The urge to do the opposite of what someone wants one to do out of a need to resist a perceived attempt to constrain one's freedom of choice (see also Reverse psychology). Reactive devaluation: Devaluing proposals only because they purportedly originated with an adversary. Social comparison bias
The study undertaken by Kahneman found that emotions and the psychology of economic decisions play a larger role in the economics field than originally thought. The study focused on the emotions behind decision making such as fear and personal likes and dislikes and found these to be significant factors in economic decision making.
Proponents of emotional choice theory criticize the rational choice paradigm by drawing on new findings from emotion research in psychology and neuroscience. They point out that rational choice theory is generally based on the assumption that decision-making is a conscious and reflective process based on thoughts and beliefs.
The false-uniqueness effect is an attributional type of cognitive bias in social psychology that describes how people tend to view their qualities, traits, and personal attributes as unique when in reality they are not. This bias is often measured by looking at the difference between estimates that people make about how many of their peers ...
Zero-sum thinking perceives situations as zero-sum games, where one person's gain would be another's loss. [1] [2] [3] The term is derived from game theory.However, unlike the game theory concept, zero-sum thinking refers to a psychological construct—a person's subjective interpretation of a situation.