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Article titles are based on how reliable English-language sources refer to the article's subject. There is often more than one appropriate title for an article. In that case, editors choose the best title by consensus based on the considerations that this page explains. A good Wikipedia article title has the five following characteristics:
Use of italics should conform to Wikipedia:Manual of Style/Text formatting § Italic type. Do not use articles (a, an, or the) as the first word (Economy of the Second Empire, not The economy of the Second Empire), unless it is an inseparable part of a name (The Hague) or of the title of a work (A Clockwork Orange, The Simpsons).
This guide presents the typical layout of Wikipedia articles, including the sections an article usually has, ordering of sections, and formatting styles for various elements of an article. For advice on the use of wiki markup, see Help:Editing; for guidance on writing style, see Manual of Style.
The style and formatting of academic works, described within the manual, is commonly referred to as "Turabian style" or "Chicago style" (being based on that of The Chicago Manual of Style). The ninth edition of the manual, published in 2018, corresponds with the 17th edition of The Chicago Manual of Style.
The formatting of the title of a pamphlet, which is on the divide between a booklet or short book on the one hand and a leaflet or brochure on the other – specifically, whether to italicize the title or place it within quotation marks – is left to editorial discretion at the article in question.
Articles start with a lead section (WP:CREATELEAD) summarising the most important points of the topic.The lead section is the first part of the article; it comes above the first header, and may contain a lead image which is representative of the topic, and/or an infobox that provides a few key facts, often statistical, such as dates and measurements.