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The artist-designer Jules Chéret (1835–1932) was a notable early creator of French Art Nouveau posters. He helped turn the advertising poster into an art form. The son a family of artisans, he apprenticed with a lithographer and also studied at the École nationale supérieure des arts décoratifs.
Sachplakat on the other hand is the object posters emphasizing shapes over textual descriptions. Plakatstil and Sachplakat are both early 20th-century German poster styles, but they have distinct approaches to visual communication. Plakatstil, or "poster style," emerged around 1905, pioneered by artists like Lucian Bernhard.
The posters used are typically made of a lightweight paper and printed using flexography, digital printing and screen printing.Modern printing techniques enable the posters to feature full-colour designs, halftones, and photographs, making them popular for advertising concerts, political messages, commercial advertisements and special events.
Andy Warhol, Commercial artist, 1975. Commercial art is the art of creative services, referring to art created for commercial purposes, primarily advertising.Commercial art uses a variety of platforms (magazines, websites, apps, television, etc.) for viewers with the intent of promoting the sale and interest of products, services, and ideas. [1]
According to the French historian Max Gallo, "for over two hundred years, posters have been displayed in public places all over the world.Visually striking, they have been designed to attract the attention of passers-by, making us aware of a political viewpoint, enticing us to attend specific events, or encouraging us to purchase a particular product or service."
Graphic design is the practice of combining text with images and concepts, most often for advertisements, publications, or websites.The history of graphic design is frequently traced from the onset of moveable-type printing in the 15th century, yet earlier developments and technologies related to writing and printing can be considered as parts of the longer history of communication.