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For a while they were set up on the lawn where San Jose's original City Hall used to be, at the intersection of First and Mission Streets. The City of San Jose and a non-profit (Christmas in the Park Inc) worked together to host a 2.5 acre holiday celebration. [citation needed] The event was moved to Plaza de César Chávez in the early 1980s. [5]
The San Jose Holiday Parade tradition began in 1981 at the opening of the Christmas in the Park display at Plaza de Cesar Chavez, in Downtown San José. In the first year the parade consisted of a couple of fire engines, City of San José vehicles and Santa. [citation needed] The next year, the parade became the Christmas in the Park Parade.
The first known promotional products in the United States were commemorative buttons dating back to the election of George Washington in 1789. During the early 19th century, there were some advertising calendars, rulers, and wooden specialties, but there was no organized industry for the creation and distribution of promotional items until later in the 19th century.
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The garden, 5.5 acres in size, was once a prune orchard, but was bought by San Jose in 1927. The garden was founded on 20 November 1927, when San Jose City Council set aside 5 1/2 acres of an 11–acre tract of land for a rose garden. Its creation had been championed by the Santa Clara County Rose Society, which subsequently provided the roses ...
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