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Another great pair is the Levi's Premium Selvedge 501. Here you get the modern fit with a more classic, slightly higher-quality selvedge denim. Lastly, there's the 501 Original Shrink-to-Fit, a ...
Levi Strauss & Co. (/ ˈ l iː v aɪ ˈ s t r aʊ s / LEE-vy STROWSS) is an American clothing company known worldwide for its Levi's (/ ˈ l iː v aɪ z / LEE-vyze) brand of denim jeans.It was founded in May 1853 [2] when German-Jewish immigrant Levi Strauss moved from Buttenheim, Bavaria, to San Francisco, California, to open a West Coast branch of his brothers' New York dry goods business.
Puzzled, the girls look around and notice an elderly man swim into sight. Realising the ordinary jeans belong to the old man, they run off and watch from behind a tree as the Levi's Jeans owner, fully clothed, walks to his horse. The ad ends with the message, "In 1873, Levi's Jeans only came shrink-to-fit". [5] [7] The advert was highly praised ...
In 1962, Levi Strauss introduced their own pre-shrunk jeans (Lee and Wrangler jeans had already long been pre-shrunk); these did not shrink further after purchase, allowing the consumer to purchase a correctly fitting size. Pre-shrink is most common in jeans nowadays. [31] These jeans were known as the 505 regular fit jeans.
Levi Strauss (/ ˈ l iː v aɪ ˈ s t r aʊ s / LEE-vy STROWSS; born Löb Strauß, German: [løːp ˈʃtʁaʊs]; February 26, 1829 – September 26, 1902) was a German-born American businessman who founded the first company to manufacture blue jeans. His firm of Levi Strauss & Co. (Levi's) began in 1853 in San Francisco, California. [1] [2]
By the late 1980s, drainpipe pants were largely superseded by straight leg jeans like Levi 501s, but remained popular among fans of hard rock until the 1990s. Tight-fitting jeans were also worn by pop stars like Michael Jackson and Freddie Mercury. The 1980s also saw the revival of "stretch jeans," pioneered and popularized in the United States ...
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