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6-3-5 Brainwriting (or 635 Method, Method 635) is a group-structured brainstorming technique [1] aimed at aiding innovation processes by stimulating creativity developed by Bernd Rohrbach who originally published it in a German sales magazine, the Absatzwirtschaft, in 1968.
It typically includes such techniques as free writing, free speaking, word association, and drawing a mind map, which is a visual note taking technique in which people diagram their thoughts. Individual brainstorming is a useful method in creative writing and has been shown to be superior to traditional group brainstorming. [12] [13]
Once the brainstorming session is over, the group can evaluate the ideas and narrow them down to the best ones. Idea mapping: This process begins with brainstorming a central idea and then developing said idea by adding related concepts and details. The result is a map or diagram that visually captures the relationships between ideas.
Some relevant techniques are brainstorming, the nominal group technique, the Delphi technique, idea/mind mapping, the affinity diagram, and multicriteria decision analysis. [8] These techniques are referenced in the Guide to the Project Management Body of Knowledge. [9] Group creativity techniques can be used in a sequence; for example: [9]
Brainstorming aims to encourage the generation of new and unusual ideas in a group of people. Alex Osborn based his development of brainstorming on the Indian technique Prai-Barshana, which has been around for about 400 years. He named brainstorming after the idea of this method, namely "using the brain to storm a problem."
This metaphor of using an imaginary hat or cap as a symbol for a different thinking direction was first mentioned by De Bono as early as 1971 in his book "Lateral Thinking for Management" when describing a brainstorming framework. [3] These metaphors allow for a more complete and elaborate segregation of the thinking directions.