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Zara was established by Amancio Ortega Gaona in 1975. Their first shop was in central A Coruña, in Galicia, Spain, where the company is still based.They initially called it 'Zorba' after the classic 1964 film Zorba the Greek, but after learning there was a bar with the same name two blocks away, rearranged the letters to read 'Zara'.
In 1985, Industria de Diseño Textil S.A. or Inditex was created as a holding company for Zara and its manufacturing plants. [16] In 1988, the company began expanding internationally with the opening of a Zara store in Porto, Portugal. [17] In 1990, the company-owned footwear collection, Tempe, populated in the children's section of Zara stores ...
The Zara brand name has become almost synonymous with the term, but other retailers worked with the concept before the label was applied, such as Benetton. [ 25 ] [ 26 ] Fast fashion has also become associated with disposable fashion because it has delivered designer products to a mass market at relatively low prices.
They shop high and low, buying a luxury handbag one day and an outfit from Target, Costco or Zara another. “You can actually look better for cheaper now,” he said. Nordstrom
Zara's success was in part due to its strategy of imitating popular fashions and quickly making them for sale at inexpensive prices. [3] Ten years after the opening of the first Zara store, Inditex was established as a holding company for the couple's businesses. [4] Inditex now comprises multiple fashion companies, of which Zara is the ...
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It is part of the Spanish Inditex group (which also owns brands such as Zara, Massimo Dutti, Pull&Bear, Oysho, Uterqüe, Stradivarius and Zara Home). [2] The company was created in April 1998 as a new store and 'fast-fashion' concept, aimed at a young target market. As of January 2022, Bershka has over 852 stores in 74 countries.
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