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In June 1983, Alaska Airlines introduced their frequent-flyer program, Gold Coast Travel. In 1987, Alaska Airlines acquired Jet America Airlines, which offered a frequent-flyer program that awarded credit by flight segments (number of flights taken), compared to Gold Coast Travel, where members earned credit based on the mileage of flights taken. [1]
Alaska Airlines is a major airline in the United States, headquartered in the Seattle metropolitan area, Washington. As of 2021 [update] , its combined network offers 1,200 flights to more than 115 destinations in the United States, Canada , Mexico , Costa Rica , and Belize under the Alaska Airlines and Horizon Air brands. [ 1 ]
Also in 1985, the Alaska Air Group was formed as a holding company for Alaska Airlines. In 1986 Alaska Air Group acquired regional airline Horizon Air, which remained a separate brand from Alaska Airlines. Since then, both airlines have been subsidiaries of Alaska Air Group. In 1987, Alaska Airlines purchased Jet America Airlines.
Horizon Air is an American regional airline headquartered in SeaTac, Washington, within the Seattle metropolitan area.It is a wholly-owned subsidiary of the Alaska Air Group and it is paid by fellow group member Alaska Airlines to staff, operate and maintain aircraft used on flights that are scheduled, marketed and sold by Alaska Airlines.
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The company is contracted by Alaska Airlines (as Alaska SkyWest), American Airlines (as American Eagle), Delta Air Lines (as Delta Connection), and United Airlines (as United Express). In all, it is the largest regional airline in North America when measured by fleet size, number of passengers carried, and number of destinations served.