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Ford Motor Company relied on a network of sales agencies-dealers which agreed to sell Model T cars, stock parts, and provide mechanics' services. Ford initially manufactured fully assembled cars in Detroit and then "knocked them down" (took off the wheels and otherwise prepared them for shipment) and shipped them to dealers.
McClure, president and general manager, had operated a Fordson Tractor dealership at 311 Cleveland Avenue previously, while Nesbitt, vice president, owned multiple car dealerships in the area. At the time the dealership opened, it was part of the Main Street Commercial District, a prosperous area near Franklin Park, Bryden Road, and Woodland Park.
Quick Lane was launched as a pilot program in 1997 by Ford Motor Company. 80 shops were opened in 2003, boosting locations to 279. [2] In August 2014, Ford and the Detroit Lions announced that Quick Lane would become title sponsor of the Quick Lane Bowl, succeeding the Little Caesars Pizza Bowl as the annual bowl game based in Detroit. [4]
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Later used by Ford as a parts and vehicle dist. center. Used by the US Army as a warehouse during WWII. After the war, was used as a parts and vehicle dist. center by a Ford dealer, Capital City Ford of Baton Rouge. Used by Southern Service Co. to prepare Toyotas and Mazdas prior to their delivery into Midwestern markets from 1971 to 1977.
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