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Missguided was established in 2009 by Nitin Passi. [4] Since its launch, the online retailer has experienced rapid growth in the UK [5] [6] and has expanded into the US, Australia, France and Germany. [7] In March 2015, Missguided launched in US department store Nordstrom, followed by a concession at Selfridges Trafford Centre in June. [8]
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In 2008, Passi founded Missguided from a factory in Prestwich, Greater Manchester, with a £50,000 loan from his dad, using £3,000 to set up the website and £5,000 to buy stock. [ 6 ] [ 9 ] He repaid the loan within 6 months.
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In April 2010, Scherzinger teamed up with clothing store C&A to launch her own collection of lingerie, shoes, handbags and jewelry in Brazilian stores. [180] A collaboration with online fashion retailer Missguided was released in March 2014, where she designed a 30-piece range. [181] Their collaboration helped the retailer increase profit by 70 ...
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