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Petersen Harned Von Maur changed its name to Von Maur in 1989. By 2000, Valley West was the Des Moines area's most-visited mall with an average of 40,000 shoppers per day. [5] Plans for a fourth anchor store at Valley West Mall were announced on two separate occasions but never materialized.
Opened in 1975, Valley West was once Des Moines' premier mall. But it's since been eclipsed by Jordan Creek Town Center , also in West Des Moines, which opened 5 miles away in 2004.
Watson Centers undertook an $18 million renovation of Valley West in 2002 and 2003, aimed at preparing the mall to compete. It added skylights, glass railings, new flooring, a waterfall and a ...
An Iowa State University study paid for by Jordan Creek opponents found that Valley West, also in West Des Moines, would lose $37 million per year in sales to the new mall; Merle Hay Mall, on the ...
Jordan Creek Town Center – West Des Moines (2004–present) Kaleidoscope at the Hub – Des Moines (1985–2019) Kennedy Mall – Dubuque (1970–present) Lindale Mall – Cedar Rapids (1980–present) Mall of the Bluffs – Council Bluffs (1986–2019) Merle Hay Mall – Des Moines (1972–present) North Grand Mall – Ames (1971–present)
In 1976, Petersen's opened its first store outside the Quad Cities area at Valley West Mall in West Des Moines, Iowa. The company continued to open new stores in shopping malls throughout Iowa and Illinois during the late 1970s and 1980s; along the way it acquired two former Killian's department stores in Cedar Rapids and Iowa City, Iowa, in ...
The mall has been in decline for nearly 20 years.
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