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  2. Social network advertising - Wikipedia

    en.wikipedia.org/wiki/Social_network_advertising

    Social network advertising, also known as social media targeting, is a group of terms used to describe forms of online advertising and digital marketing that focus on social networking services. A significant aspect of this type of advertising is that advertisers can take advantage of users' demographic information , psychographics , and other ...

  3. Advertising management - Wikipedia

    en.wikipedia.org/wiki/Advertising_management

    The American Marketing Association (AMA) defines advertising as "the placement of announcements and persuasive messages in time or space purchased in any of the mass media by business firms, nonprofit organizations, government agencies, and individuals who seek to inform and/ or persuade members of a particular target market or audience about ...

  4. Social media marketing - Wikipedia

    en.wikipedia.org/wiki/Social_media_marketing

    A study from 2011 attributed 84% of "engagement" or clicks and likes that link back to Facebook advertising. [43] By 2014, Facebook had restricted the content published from business and brand pages. Adjustments in Facebook algorithms had reduced the audience for non-paying business pages (that have at least 500,000 "Likes") from 16% in 2012 ...

  5. Advertising - AOL Help

    help.aol.com/products/advertising

    AOL Advertising provides advertisers, agencies and publishers with the most powerful, comprehensive and efficient online advertising tools available anywhere. Popular Products Account

  6. Account planning - Wikipedia

    en.wikipedia.org/wiki/Account_planning

    Several Agency groups began to recognize the value of this new discipline and its relevance to global mac clients. Given the success the JWT partnership of Stephen King and Judy Lannon had in servicing and growing business from the likes of Nestle, Unilever, a global Account Planning Council was established in the late 70’s, and included people like George Clements (Canada), Rena Bartos (USA ...

  7. Gremlin Social - Wikipedia

    en.wikipedia.org/wiki/Gremlin_Social

    Gremlin Social offers organizational tools to manage social media marketing campaigns for individuals and groups, providing integration for profiles and posting to Twitter, Facebook, and LinkedIn. Its Social Guardian tool is designed for banks and financial services companies to manage a secure social media presence.