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2. Real-time bidding - Wikipedia

   en.wikipedia.org/wiki/Real-time_bidding

   Real-time bidding (RTB) is a means by which advertising inventory is bought and sold on a per-impression basis, via instantaneous programmatic auction, similar to financial markets. With real-time bidding, online advertising buyers bid on an impression and, if the bid is won, the buyer's ad is instantly displayed on the publisher's site. [ 2 ]

3. Airpush - Wikipedia

   en.wikipedia.org/wiki/Airpush

   At launch, the Airpush platform utilized push notifications. [20] The company’s platform has expanded to include banner, icon, video, app wall, dialog, landing page and rich media advertisements. [21] Airpush also offers AirDSP, a mobile real time bidding platform. [11] Included in AirDSP is Optimizer, which provides metrics and reports to ...

4. Demand-side platform - Wikipedia

   en.wikipedia.org/wiki/Demand-side_platform

   A demand-side platform (DSP) is a concept that combines various software for advertisers (or advertising agencies) to automate the process of buying and selling ad impressions in real time. [1] This platform provides digital advertising inventory with a dashboard, where the advertiser can manage their campaign by defining the target audience ...

5. What Do I Bid? What Do I Bid?: Platform Launched To ... - AOL

   www.aol.com/news/bid-bid-platform-launched...

   The platform, called ARTA, on Tuesday launched "ARTA for Auctions," which is designed to provide prospective buyers with real-time shipping quotes in a digital format. Automating the quote process ...

6. Header bidding - Wikipedia

   en.wikipedia.org/wiki/Header_bidding

   Header bidding, also known as advance bidding or pre-bidding, [3] is a programmatic advertising technique where publishers offer their ad inventory to multiple ad exchanges, or demand-side platforms (DSPs), at the same time before calling their ad servers. This approach stands in contrast to the traditional waterfall method, which involves ...

7. Ad exchange - Wikipedia

   en.wikipedia.org/wiki/Ad_exchange

   An ad exchange is a technology platform that facilitates the buying and selling of media advertising inventory from multiple ad networks. [1] Prices for the inventory are determined through real-time bidding (RTB). The approach is technology-driven as opposed to the historical approach of negotiating price on media inventory.