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Real-time bidding (RTB) is a means by which advertising inventory is bought and sold on a per-impression basis, via instantaneous programmatic auction, similar to financial markets. With real-time bidding, online advertising buyers bid on an impression and, if the bid is won, the buyer's ad is instantly displayed on the publisher's site. [ 2 ]
At launch, the Airpush platform utilized push notifications. [20] The company’s platform has expanded to include banner, icon, video, app wall, dialog, landing page and rich media advertisements. [21] Airpush also offers AirDSP, a mobile real time bidding platform. [11] Included in AirDSP is Optimizer, which provides metrics and reports to ...
A virtual bidding platform gives financial entities a way to participate in these physical markets, with no physical assets or presence on the grid. They can attempt to capitalize on regular divergences between these markets of different time period for the same underlying (perhaps using time, absolute price levels, or other external variables ...
The platform, called ARTA, on Tuesday launched "ARTA for Auctions," which is designed to provide prospective buyers with real-time shipping quotes in a digital format. Automating the quote process ...
An ad exchange is a technology platform that facilitates the buying and selling of media advertising inventory from multiple ad networks. [1] Prices for the inventory are determined through real-time bidding (RTB). The approach is technology-driven as opposed to the historical approach of negotiating price on media inventory.
An online auction (also electronic auction, e-auction, virtual auction, or eAuction) is an auction held over the internet and accessed by internet connected devices. [1] [2] [3] Similar to in-person auctions, online auctions come in a variety of types, with different bidding and selling rules.
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