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Hardy and Ku USA formed Hardy Life, now Hardy Way LLC, [2] which owns the Ed Hardy brand and trademarks. [ 3 ] [ 4 ] The brand has subsequently been extensively licensed, at one point having 70 sublicensees, [ 5 ] selling clothing, accessories, lighters, perfume, hair styling tools, [ 6 ] [ 7 ] [ 8 ] and condoms.
In 2006 Berman also acquired the exclusive rights to distribute Ed Hardy clothing line and its associated labels in Australia, under the company name Ed Hardy Operations. Berman opened 14 retail stores in the country and signed sublicensing agreements in other Australasian countries.
After the death of artist Kenny Howard, also known as Von Dutch, in 1992, Howard's daughters sold the Von Dutch name to Ed Boswell who then began working together with Michael Cassel and Robert Vaughn to create the Von Dutch brand. Later, Tonny Sorensen would be brought in as an investor and would become a 51% owner of the company while Michael ...
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Hardy was born on January 5, 1945, in Des Moines, Iowa. [1] He grew up in Corona del Mar, in Newport Beach, California. [2] As a preteen a young Ed Hardy was interested in tattoos: one of his friends' fathers had Army tattoos, and it intrigued him so much that he took pens and colored pencils to draw on other neighborhood kids. [3]
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