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Barilla is being sued over its trademarked slogan "Italy’s #1 brand of pasta" because not all of its products are made in Italy.
The plant where the pasta was made is noted on the packaging by a code letter, [13] whereas products made in Italy are explicitly labeled as such. [14] The wheat used to make the final product is purchased from around the world. [14] In 2023, the company had a turnover of €4.869 billion, with a net profit of 284 million euros.
Barilla markets itself as "Italy's No. 1 brand of pasta," but the Illinois-based company makes its products in Iowa and New York, a suit alleges.
That’s why pasta manufacturer Barilla is currently embroiled in a class action lawsuit: CNN reports that customers are upset with Barilla’s slogan, “Italy’s No. 1 brand of pasta,” when ...
Economists and business analysts have identified five companies in particular whose names are closely associated with Made in Italy: Barilla – food company; Benetton – global fashion brand; Ferrero – manufacturer of chocolate and other confectionery products; Indesit – home appliances; Luxottica – the world's largest eyewear company. [13]
Company type: Public: Industry: Food ... www.voiello.it: Voiello is an Italian food company based in Torre Annunziata, specialized in pasta manufacturing. It operates ...
The president of Barilla is apologizing after disparaging remarks he made about gay families led to swift calls for a boycott of the pasta brand. Guido Barilla told an Italian radio station that ...
Luca Barilla (born May 12, 1960 in Milan) is an Italian billionaire businessman, and the deputy chairman [1] of Barilla Group, the world's largest pasta company, which is 85% owned by Luca, his brothers Guido and Paolo, and a sister. [2] Barilla began participating in the family business in 1980.