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  2. Display stand - Wikipedia

    en.wikipedia.org/wiki/Display_stand

    From a functional perspective, a display should focus on the consumer's wish to purchase goods and should grab the attention, interest, desire, memory, and a series of mental activities. In addition to color, text, graphics, and other elements of interior design , the display stand embodies the use of POP advertising functions.

  3. Retail design - Wikipedia

    en.wikipedia.org/wiki/Retail_design

    Retail design is a creative and commercial discipline that combines several different areas of expertise together in the design and construction of retail space. Retail design is primarily a specialized practice of architecture and interior design; however, it also incorporates elements of industrial design, graphic design, ergonomics, and advertising.

  4. Visual merchandising - Wikipedia

    en.wikipedia.org/wiki/Visual_merchandising

    Sen et al.'s study was an in-depth analysis of the various factors of window displays, and its findings argue that styling and display of clothing, instead of atmospherics, play a large part in consumer behavior and purchasing. Display windows may also be used to advertise seasonal sales or inform passers-by of other current promotions.

  5. Endcap - Wikipedia

    en.wikipedia.org/wiki/Endcap

    In retail marketing, an endcap, end cap, Free Standing Display Unit (FSDU), or gen-end (general end shelving) is a display for a product placed at the end of an aisle. It is perceived to give a brand a competitive advantage . [ 1 ]

  6. Commercial art - Wikipedia

    en.wikipedia.org/wiki/Commercial_art

    Commercial art is the art of creative services, referring to art created for commercial purposes, primarily advertising. Commercial art uses a variety of platforms (magazines, websites, apps, television, etc.) for viewers with the intent of promoting the sale and interest of products, services, and ideas. [ 1 ]

  7. Outdoor advertising - Wikipedia

    en.wikipedia.org/wiki/Outdoor_advertising

    Other types of non-digital OOH advertising include airport displays, transit and bus-shelter displays, headrest displays, double-sided panels, junior posters and mall displays. Space advertising, by use of an array of small satellites that reflect sunlight, has been evaluated by researchers at the Skolkovo Institute of Science and Technology. [10]