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Bundaberg Rum is a major sponsor of the Australian Wallabies rugby union team and also sponsors the Bundaberg Rum Rugby Series. Bundaberg is also a sponsor of the NSW Waratahs. [32] Bundaberg Rum sponsored the rugby league ANZAC Test till 2009. Bundaberg Rum signed a 5-year deal with the NRL to be the official dark rum of the NRL. They are also ...
Over the years, the company has seen growth in sales and brand recognition, both domestically and internationally. Today, Bundaberg Brewed Drinks can be found in more than 60 countries worldwide. In 2007, John McLean took over as CEO of Bundaberg Brewed Drinks. [4] Mr McLean is the son-in-law of original business founders, Cliff and Lee Fleming.
The Bundaberg Rum bear first appeared in 1961 and was created by Sam McMahon the brother of former Australian Prime Minister Billy McMahon. It was designed to soften rum's aggressive image and broaden its appeal from the traditional older male drinker to a more sociable audience.
Don Q Añejo, a barrel-aged rum. Rum (ron in Spanish) production has been an important part of Puerto Rico's economy since the 16th century. While sugar cane harvesting has virtually disappeared in Puerto Rico (except for a few isolated farms and agricultural experiments), distilleries around the island still produce large amounts of rum every year.
In 1892, Waterview sugar mill began operating its own distillery. The distillery’s products, which were called Waterview rum, directly competed with those from Bundaberg Distillery. [3] In 1903, the Waterview surgar mill was destroyed by floods, and had to cease operations. [4]
Rum display in a U.S. liquor store (2009) Rum is distilled in a wide variety of locations by a number of different producers. Below is a list of rum brands and distillers organized by location of the distiller. [1]