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One day in 1951 the secretary at McCann Erickson advertising agency asked Berry if he could draw a tiger for the Esso oil company account. "Yes, put a tiger in your tank," Berry retorted. For the next 10 years he continued to draw tigers for the campaign, but he made only a flat fee of £25 for the famous slogan, a story he much enjoyed telling.
Esso tiger / Exxon tiger: Esso/Exxon: debuted 1964: See ExxonMobil website Erin Esurance: Esurance: 2005–2009: animated spy Eveready batteries: Eveready "9 lives" cat: debuted c. 1920s–1930s: Fantanas: Fanta (US only) 2002–present: fictional spokesmodels; sings musical catchphrase "Don'cha Wanna, Wanta Fanta!" Five incarnations since its ...
Esso (/ ˈ ɛ s oʊ /) is a trading name for ExxonMobil.Originally, the name was primarily used by its predecessor Standard Oil of New Jersey after the breakup of the original Standard Oil company in 1911. [1]
From 1964 to 1982, his work was used by the gasoline company Esso (now Exxon) for their advertising campaign "put a tiger in your tank", which featured Jones's illustrations of a cartoon tiger. [ 3 ] [ 4 ] [ 1 ] In 1976, he began working for MAD after editor Nick Meglin chose him to illustrate a cover. [ 1 ]
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Despite Humble's attempts to tie Enco and Esso brands together as a nationwide gasoline marketer during the 1960s, the company was not wholly successful at competing with truly national brands such as Texaco which was then the only oil company selling its gasoline under the same brand name in all 50 states, and Shell, as Humble's strongest markets remained the Esso territory in the eastern U.S ...
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