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Permalinks are usually denoted by text link (i.e. "Permalink" or "Link to this Entry"), but sometimes a symbol may be used. The most common symbol used is the hash sign, or #. However, certain websites employ their own symbol to represent a permalink such as an asterisk, a dash, a pilcrow (¶), a section sign (§), or a unique icon.
Briefly, link building is the process of establishing relevant hyperlinks (usually called links) to a website from external sites. Link building can increase the number of high-quality links pointing to a website, in turn increasing the likelihood of the website ranking highly in search engine results.
A wikilink (or internal link) is a link from one page to another page within the English Wikipedia, or, more generally, within the same Wikipedia (e.g. within the French Wikipedia), in other words: within the same domain, or, even more generally, within the same Wikimedia project (e.g. within Wiktionary).