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The Roku OS is the most popular TV operating system in the U.S., reaching an estimated 90 million households as of 2025. [4] [5] [6] The Roku OS works as a streaming platform that hosts both "free" and paid streaming channels through its graphical user interface. [7] [8] It has been reported to be easy to use and powerful.
Unlike Disney+ Hotstar-branded services, however, the Star brand is used as an equivalent to Disney's U.S. streaming brand Hulu (which has less recognition outside of the U.S.), and generally consists of a content hub added to existing Disney+ services (unlike Disney+ Hotstar, which is based on Hotstar's platform).
Free advertising-supported streaming television (FAST) is a category of streaming television services which offer traditional linear television programming ("live TV") and studio-produced movies without a paid subscription, funded exclusively by advertising akin to over-the-air or cable TV stations.
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The Roku Channel was launched in September 2017 as a free, ad-supported streaming television service ("FAST"), [1] [13] available to viewers in the U.S. [14] Roku's CEO Anthony Wood stated in the same month that the channel was a "way for content owners to publish their content on Roku without writing an app". [15]
On sale for $900 as of this writing (regularly $1,000), the Roku 75-inch Plus QLED 4K Smart TV is the streaming company’s first 4K TV, offering the simple and easy-to-use menus and navigation ...
The ad-supported Hulu plan would increase from $5.99 to $6.99 a month, while the ad-free Hulu plan would increase from $11.99 to $12.99 a month. The Hulu live TV plan and the Disney bundle, which includes Disney+, Hulu with ads and ESPN+ for $13.99 a month, would not get a price increase at this time. [47]