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A marketing simulation game usually contains a number of scenarios and provides participants with results in response to their decisions. The games can be played either by individuals or teams. The learning environment is usually a collaborative and/or competitive market in which participants represent companies which need to take decisions in ...
Because business simulations simulate real-world systems, they are often used in management, marketing, economics and hospitality education. [11] [12] Some benefits of business simulations are that they permit students to experience and test themselves in situations before encountering them in real life, [13] they permit students to experiment and test hypotheses, [13] [14] and that subjects ...
In a business game or business simulation game, a scenario is played out in a simulated environment and the learner or user is asked to make individual or team based decisions on how to act in the simulations. Often multiple choice alternatives are used and the scenario is played out following a branching tree based on which decisions the ...
This is a comprehensive index of business simulation games, sorted chronologically. Information regarding date of release, developer, platform, setting and notability is provided when available. Information regarding date of release, developer, platform, setting and notability is provided when available.
Markstrat is a business market simulation game developed by Jean-Claude Larréché and Professor Hubert Gatignon, in which players take control of a virtual corporation. Players make a number of decisions in marketing, finance, research and development, and other areas in order to achieve a better performance than competing players, who also ...
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