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Eternity Aqua for Women Calvin Klein for Women: Calvin Klein: 2012 Fame: The First Ever Black Eau de Perfume: Lady Gaga (see List of celebrity-branded perfumes) 2012 Elixir: Shakira (see List of celebrity-branded perfumes) Puig: 2012 Florentine Iris Essenze: Ermenegildo Zegna: 2012 Grenada: Oscar de la Renta [75] 2012 Jeunesse: Robert Piguet ...
Chloé was founded in 1952 by Egyptian-born Gaby Aghion, who sought to offer luxury prêt-à-porter (ready-to-wear)—a concept new at that time. [4] Gaby Aghion and her partner Jacques Lenoir continued to run the house until 1985, when Chloé was bought by Alfred Dunhill Ltd. (now part of Richemont).
In October 2007, the French fashion house Chloé announced that Sevigny would be one of the spokesmodels for its new fragrance. Sevigny also released a clothing collection for Opening Ceremony in the fall of 2009. [77] It included men's, women's, and unisex pieces, [78] and received mixed reactions from critics. [79]
Fragrances marketed to men were typically sold as EdT or EdC, rarely as EdP or perfume extracts. This is changing in the modern fragrance world, especially as fragrances are becoming more unisex. Women's fragrances used to be common in all levels of concentration, but in the 21st century are mainly seen in EdP and EdT concentrations.
The designation of a celebrity fragrance is also a balance between the public figure's notoriety and the separate reputation of the brand. For instance, Paloma Picasso , Paris Hilton , and Ivanka Trump each have famous fathers, but the degrees to which each woman is associated with beauty, fashion, and retail vary.
The fragrance is considered to be a unisex fragrance, [3] and was the first unisex fragrance to gain wide popularity in the US. [4] It has also been described as the first fragrance to be openly marketed as unisex.