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Truth (stylized as truth) is an American public-relations campaign aimed at reducing teen smoking in the United States.It is conducted by the Truth Initiative (formerly called the American Legacy Foundation until 2015) and funded primarily by money obtained from the tobacco industry under the terms of the 1998 Master Settlement Agreement reached between 46 U.S. states and the four largest ...
Truth Initiative was founded in 1999 as a result of the Tobacco Master Settlement Agreement (MSA). The MSA was announced in 1998, resolving the lawsuits brought by 46 U.S. states, the District of Columbia and five territories against the major U.S. cigarette companies, to recover state Medicaid and other costs from caring for sick smokers.
In 2007 and 2008, the New York City Department of Health launched a series of anti-tobacco ad campaigns to promote the city's Quitline and a free nicotine patch and gum program. The first TV spots, "Smoking is Eating You Alive" and "Smoking is Eating You and Your Kids Alive", depict the damage smoking can do to the body.
"This is the first time they have had to ‘fess up and tell the whole truth,” American Cancer Society’s Cliff Douglas said. Big Tobacco finally tells the truth in court-ordered ad campaign ...
The documents deal with the tobacco industry's advertising, manufacturing, marketing, sales, and scientific research activities for the last century. Researchers, journalists, students, and activists interested in tobacco control issues and public health policies use the Library extensively to investigate tobacco industry strategies. [1]
The companies claimed, among other things, that the health warnings violated their free speech rights by compelling the companies to endorse the U.S. government's anti-smoking message through ...