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The project succeeded, Atra was abandoned, and Gillette announced the first twin-blade razor – now renamed to Trac II – in the fall of 1971. The Trac II captured the premium shaving market and came out in time to counter Wilkinson Sword's Bonded Blade system that utilized single-blade cartridges. [42]
Gillette Fusion five-blade cartridge The marketing of increasing numbers of blades in a cartridge has been parodied since the 1970s. The debut episode of Saturday Night Live in 1975 included a parody advertisement for the Triple Trac Razor , shortly after the first two-blade cartridge for men's razors was advertised.
[12] [13] Gillette followed in 1971 with its Trac II cartridge razor that utilised two blades. [14] Gillette built on this twin blade design for a time, introducing new razors with added features such as a pivoting head, [15] lubricating strip, [16] and spring-mounted blades [17] until their 1998 launch of the triple-bladed Mach3 razor. [18]
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[9] [11] Gillette marketed the three blade design as allowing for a shave with less pressure to the skin and with fewer strokes, thereby reducing skin irritation. The Mach3 razor was released in North America during the last week of June 1998. [ 12 ]
A label marked with the number of cartridges, caliber and type of ammo, manufacturer, and Lot Code was glued over the top flap, front, and back to seal the carton. Wartime boxes (1942 to 1945) had wide vertical colored stripes, like those used on the packing box, as a background for the text.