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Nielsen backed off a plan to incorporate first-party data from Amazon in its study of the audience for the company’s streamcast of “Thursday Night Football.” a move that was opposed by TV ...
The measurement giant in September backed off an effort to incorporate first-party data from Amazon in its study of the audience for the company’s streamcast of “Thursday Night Football ...
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Amazon and data measurement firm Nielsen have sealed a three-year deal for measuring the ratings of Prime Video’s "Thursday Night Football” (TNF). Nielsen said this would be the first time the ...
Amazon, which is paying $1 billion per year for the rights to stream the Thursday games, clearly spared no expense for its big move. It hired broadcasting legend Al Michaels to do play-by-play.
Amazon Prime Video's “Thursday Night Football” package averaged 13.22 million viewers, a 13% increase over last season. The 16-game package, which included a game on Black Friday, saw 91.1 million unique viewers in the U.S. tune in for at least one of the games, according to Nielsen.
Nielsen and Amazon have struck a three-year deal to measure Prime Video’s new season of “Thursday Night Football” and stack it up against TV programs with national audiences tabulated by ...
A lot of football fans are going to be frustrated and flummoxed when they turn on their television Thursday night Sept. 15 and frantically scroll through their channel lineup, searching for the ...