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Vera Bradley Sales, LLC (d.b.a. Vera Bradley) is an American luggage and handbag design company, founded by Barbara Bradley Baekgaard and Patricia R. Miller in 1982. [1] As of 2019, its home office is in Fort Wayne, Indiana .
Vera Bradley launched in 1982, after co-founders Patricia R. Miller and Barbara Bradley Baekgaard were at the airport and noticed how drab all the luggage options on display were.
Barbara Bradley Baekgaard grew up in Miami Beach, Florida. Her first business was a poler-hanging company. [2] Her husband was the owner of a bag company, Baekgaard, which Barbara Bradley Baekgaard managed after he died.
"Vera scarves" became immediately popular and Vera herself was soon on first-name terms with well-known women around the country. Marilyn Monroe was a fan [9] as were Grace Kelly and First Lady Bess Truman, who selected Vera fabric from Schumacher, Inc. to decorate the third-floor solarium windows and upholstery of the White House. Women from ...
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