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The New York Times noted there is a racial dynamic to many reaction videos which involve younger, Black listeners responding positively to music by older, white musicians. [9] [10] Some YouTube channels doing music reaction videos have become very successful, with major music labels reaching out to channels to promote their artists. [8]
On July 14, 2022, YouTube made a special playlist and video celebrating the 317 music videos to have hit 1 billion views and joined the "Billion Views Club". [65] [66] On April 1, 2024, the communications app Discord incorporated a short trailer video into their in-app April Fools' Day prank regarding loot boxes. The video automatically looped ...
YouTube Music is a music streaming service developed by the American video platform YouTube, a subsidiary of Alphabet's Google. The service is designed with an interface that allows users to simultaneously explore music audios and music videos from YouTube-based genres, playlists and recommendations.
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TwinsthenewTrend is a YouTube channel featuring twin brothers Tim and Fred Williams, who reside in Gary, Indiana, critiquing music videos.In 2020, the channel gained attention when their videos reacting to popular music, heard for the first time by the duo, became the subject of numerous news stories and publicity. [3]
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React Media, LLC (also known as React and formerly Fine Brothers Productions, Inc., [2] Fine Brothers Entertainment, Inc., [3] FBE, Inc., [4] and FBE, LLC [5]) is an American digital media and entertainment company founded by brothers Benny Fine (born March 19, 1981) and Rafi Fine (born June 9, 1983).