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In the late 1900s Women's Sports started to gain popularity in the media because of their talent in the Olympics. [198] In 1999, women's sports coverage reached an all-time high when it was recorded at 8.7%. It maintained its higher percentages until it reached an all-time low in 2009, decreasing to 1.6%.
Since then, the day of observance has evolved to recognize all women athletes, their past and current sports achievements, the positive influence of sports participation for women, girls and society, as well as the progress made since Title IX was passed and the continuing struggle for equality and access for women in sports. [7]
A 2021 white paper for YouGov surveyed reasons why viewers around the world don't engage with women’s sports as much. The top reasons given were: "less media coverage," "lack of knowledge of ...
Because of this, female athletes competing in sports have used their public outreach to spread awareness of the discrimination they face; women have also worked to exceed societal standards and expectations through public displays and by outdoing men in certain sports. In the 1996 Summer Olympics, Kerri Strug competed as a US gymnast.
Social attitudes towards women vary as greatly as the members of society themselves. From culture to culture, perceptions about women and related gender expectations differ greatly. In recent years, there has been a great shift in attitudes towards women globally as society critically examines the role that women should play, and the value that ...
Throughout history, women fought hard to open doors and opportunities that now allow many of them to be whoever they want to be, whether that’s a scientist, a business owner, a mom, a wife, or ...
The passing of Title IX in 1972 generated a wave of female participation in athletics, as well as increased funding for female sports. Following their win of the 2015 FIFA World Cup, the US Women's Soccer Team highlighted gender discrimination in sport and brought about another movement towards achieving equal pay in sports. [3]
This factor may affect the media coverage of female athletes. Despite greatly increased participation of women in sports, over the years media coverage of female athletes has remained unchanged. [20] It has been argued that visibility of women's sports in media is necessary for its advancement and is a determining factor in closing the gender ...