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The Conselle Institute of Image Management was founded over 40 years ago. In 1990, the Association of Image Consultants International (AICI) was born, with more than 1,300 members today. [15] Today, the concept of power dressing has become a part of work culture, helping establish a market for the field of image consulting.
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A media consultant is a marketing agent or public relations executive that is hired by businesses or political candidates to obtain positive press coverage. Media consultants usually draft press releases to highlight positive achievements of a business, organization, or individual, and prepare subjects for interviews with the media.
A consultant (from Latin: consultare "to deliberate") [1] is a professional (also known as expert, specialist, see variations of meaning below) who provides advice or services in an area of specialization (generally to medium or large-size corporations).
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