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Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. [1] [2] SEO targets unpaid search traffic (usually referred to as "organic" results) rather than direct traffic, referral traffic, social media traffic, or paid traffic.
In a 2008 report, [19] the United Nations Joint Inspection Unit reviewed the management of websites in United Nations system organizations and made eight recommendations to improve a website's presence. These included website governance, strategy, and policies and guidelines; content management systems; and staffing, training, and funding.
Web navigation is not restricted to just computers, either, as mobile phones and tablets have added avenues for access to the ever-growing information on the Web today. The most recent wave of technology which has affected web navigation is the introduction and growth of the smartphone. Web navigation has evolved from a restricted action, to ...
Web performance optimization (WPO), or website optimization is the field of knowledge about increasing web performance. Faster website download speeds have been shown to increase visitor retention and loyalty [ 1 ] [ 2 ] and user satisfaction, especially for users with slow internet connections and those on mobile devices . [ 3 ]
Web analytics is the measurement, collection, analysis, and reporting of web data to understand and optimize web usage. [1] Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research and assess and improve website effectiveness.
Website promotion is a process used by webmasters to improve content and increase exposure of a website to bring more visitors. [ 1 ] : 210 Many techniques such as search engine optimization and search engine submission are used to increase a site's traffic once content is developed.
A URL will often comprise a path, script name, and query string.The query string parameters dictate the content to show on the page, and frequently include information opaque or irrelevant to users—such as internal numeric identifiers for values in a database, illegibly encoded data, session IDs, implementation details, and so on.
One of the earliest mentions of the three click rule comes from Jeffrey Zeldman, who wrote in Taking Your Talent to the Web (2001), that the Three-Click Rule is "based on the way people use the Web" and "the rule can help you create sites with intuitive, logical hierarchical structures". [3]