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Social media marketing is the use of social media platforms and websites to promote a product or service. [1] Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.
Waterless printing is an offset lithographic printing process that eliminates the use of water or the dampening system used in conventional printing. [1] Unlike traditional printing presses, waterless offset presses do not use a dampening solution to clear the press of ink . [ 2 ]
The Strobridge Lithographing Company was an American maker of advertisement posters and lithographs founded in 1847 in Cincinnati, Ohio. [1] The company is named after Hines Strobridge who only joined the then stationery store in 1854 [ 2 ] when it was known as Middleton, Wallace and Company , after its founding partners E. C. Middleton and W ...
Social media use by businesses includes a range of applications. Although social media accessed via desktop computers offer a variety of opportunities for companies in a wide range of business sectors, mobile social media, which users can access when they are "on the go" via tablet computers or smartphones, benefit companies because of the location- and time-sensitive awareness of their users.
Social media has made it very easy for users to find new products on the market, and provide them with online options of payment and delivery. Additionally, because social media users usually follow the content of those who are similar to them, their opinions carry more weight for consumers, and make products more desirable.
Social marketing should not be confused with the societal marketing concept which was a forerunner of sustainable marketing in integrating issues of social responsibility into commercial marketing strategies. In contrast to that, social marketing uses commercial marketing theories, tools, and techniques to social issues.
Social media currently can be crucial to the success of growing numbers in a companies value chain activities. [2] For marketers, Social media is a mandatory element within the promotional mix. [2] Marketers also need to understand that marketing on social media can come with difficulties and challenges, and face both reputation and economic ...
The printing is from a stone (lithographic limestone) or a metal plate with a smooth surface. It was invented in 1796 by the German author and actor Alois Senefelder and was initially used mostly for musical scores and maps. [3] [4] Lithography can be used to print text or images onto paper or other suitable material. [5]
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