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In marketing and financial services, mass affluent and emerging affluent are the high end of the mass market, or individuals with, in 2004 terms, US$100,000 (equivalent to $161,311 in 2023) to US$1,000,000 (equivalent to $1,613,108 in 2023) of liquid financial assets [1] plus an annual household income over US$75,000 (equivalent to $120,983 in 2023).
Households are often divided by consumption and wealth levels so marketers and businesses can better understand their spending habits. Certain segments exhibit specific behaviors that, when ...
Mass affluent individuals, with their robust yet accessible wealth, form a vital economic backbone in the United States, while high-net-worth individuals (HNWIs) exert more influence across markets.
Also called resource cost advantage. The ability of a party (whether an individual, firm, or country) to produce a greater quantity of a good, product, or service than competitors using the same amount of resources. absorption The total demand for all final marketed goods and services by all economic agents resident in an economy, regardless of the origin of the goods and services themselves ...
Emerging adults have reached a stage of full hormonal maturity and are fully, physically equipped for sexual reproduction. Emerging adulthood is usually thought of as a time of peak physical health and performance as individuals are usually less susceptible to disease and more physically agile during this period than in later stages of adulthood.
An affluent society is form of society characterized by material abundance for broad segments of the population. A typical image for the affluent society is the literary topos of the Cockaigne, a mythical land of luxury goods. Similar terms, used more in a negative context, are throw-away society and consumer society.
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Wealth management is an important path through which to connect to this … Continue reading → The post Bain & Co. Identifies What Young, Affluent Clients Want From Advisors appeared first on ...