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Hertz Global Holdings, Inc. (formerly The Hertz Corporation), known as Hertz, is an American car rental company based in Estero, Florida. The company operates its namesake Hertz brand, along with the brands Dollar Rent A Car , Firefly Car Rental and Thrifty Car Rental .
Dollar Rent A Car (formerly known as Dollar A Day Rent A Car) is an American car rental agency, headquartered in Estero, Florida, with offices in many countries around the world. Dollar is owned by The Hertz Corporation , along with other agencies including Hertz Rent A Car , Firefly Car Rental and Thrifty Car Rental .
Thrifty Car Rental is an American car rental agency, headquartered in Estero, Florida, with offices in many countries around the world. Thrifty is owned by The Hertz Corporation , along with other agencies including Hertz Rent A Car and Dollar Rent A Car .
Its website is available in 17 languages. [1] As of early 2020, DiscoverCars.com works with more than 8,000 car rental locations in 137 countries. The company works with car rental providers around the world such as Hertz, Alamo, Europcar, National, and SIXT, as well as travel metasearch engines such as Kayak.com, Skyscanner, [2] Jetcost, and Liligo.
Finally, on November 19, 2012, Hertz Global Holdings former Chairman and CEO Mark P. Frissora announced the company's purchase of Dollar Thrifty Automotive Group for US$2.3 billion. [31] The Dollar Thrifty Automotive Group was separated into two subsidiaries, Thrifty Car Rental and Dollar Rent A Car, under the Hertz Corporation.
Firefly Car Rental is a low cost American car rental brand owned by The Hertz Corporation. Hertz developed the new brand to replace Advantage Rent a Car which had to be sold following the acquisition of Dollar Thrifty Automotive Group. [1] It first opened in March 2013 with branches in Europe, with American branches following in September 2013. [2]
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