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Juicy Couture is an American casualwear and dress clothing brand based in Arleta, Los Angeles, California.Best known for their velour tracksuits which became a luxury staple in the 2000s, [2] [3] the company was founded by Pamela Skaist-Levy and Gela Nash-Taylor in 1997 [4] and was later purchased by the Liz Claiborne fashion company in 2003.
Adidas introduced the tracksuit that combined the sweatpants with a track top in 1964, which helped popularize athletic fashion. [4] The rise of fitness culture , as well as the birth of hip hop in 1980s America, led to the popularization of sweatpants as both leisurewear and streetwear .
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Tracksuits were associated with the youth culture of the time, particularly hippies and university students. [5] Tracksuits at the time were made out of cotton, polyester, terry cloth, or a mix. In the late 1970s velour became popular, so much so that it became the most used form of fabric on a tracksuit.
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Popular trends in the UK, Italy, Sweden, China, the US, and Australia included black or white crew neck shirts, midnight blue U.S. Woodland camouflage baseball caps, straight leg jeans like the Levi Strauss 501 instead of the skinny jeans popular in the 2010s, bold multicolour motif shirts popularized by DJ Khaled, tracksuits with business suit ...