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In perception research, the memory color effect is cited as evidence for the opponent color theory, which states that four basic colors can be paired with its opponent color: red—green, blue—yellow. This explains why participants adjust the ripe banana color to a blueish tone to make its memory color yellow as gray. [10]
Research on the effects of color on product preference and marketing show that product color could affect consumer preference and hence purchasing culture. This is mostly due to associative learning. Most results show that it is not a specific color that attracts all audiences, but that certain colors are deemed appropriate for certain products ...
The priming theory states that media images stimulate related thoughts in the minds of audience members. [1]Grounded in cognitive psychology, the theory of media priming is derived from the associative network model of human memory, in which an idea or concept is stored as a node in the network and is related to other ideas or concepts by semantic paths.
The hippocampus regulates memory function. Memory improvement is the act of enhancing one's memory. Factors motivating research on improving memory include conditions such as amnesia, age-related memory loss, people’s desire to enhance their memory, and the search to determine factors that impact memory and cognition.
Tulving and Thomson studied the effect of the change in context of the tbr by adding, deleting and replacing context words. This resulted in a reduction in the level of recognition performance when the context changed, even though the available information remained context. This led to the encoding specificity principle. [2]
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Articulatory suppression is the process of inhibiting memory performance by speaking while being presented with an item to remember. Most research demonstrates articulatory suppression by requiring an individual to repeatedly say an irrelevant speech sound out loud while being presented with a list of words to recall shortly after.
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