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A toothpaste advert that claims that 99 percent of dentists would recommend the product is an example of how testimonial propaganda occurs in advertising. Similarly, companies or campaigns are known to use celebrities in endorsing different products through both traditional and modern advertising channels. [57]
Usually for advertising rather than political purposes, sexual arousal may also be used. For example, a message promoting a brand of motorcycles to a male target audience may also include sexually attractive bikini-clad women within the advertisement, to make the product more appealing to the audience by targeting sexual desires. However, some ...
Appeal to flattery [1] is a fallacy in which a person uses flattery, excessive compliments, in an attempt to appeal to their audience's vanity to win support for their side. [2] It is also known as apple polishing , wheel greasing , brown nosing , appeal to pride , appeal to vanity or argumentum ad superbiam . [ 3 ]
"Plain folks" is a form of propaganda and a logical fallacy. [1] A plain folks argument is one in which the speaker presents themselves as an average Joe — a common person who can understand and empathize with a listener's concerns.
Transfer is a technique used in propaganda and advertising.Also known as association, this is a technique of projecting positive or negative qualities (praise or blame) of a person, entity, object, or value (an individual, group, organization, nation, patriotism, etc.) to another in order to make the second more acceptable or to discredit it.
The problem with arguing based on anecdotal evidence is that anecdotal evidence is not necessarily typical; only statistical evidence can determine how typical something is. Misuse of anecdotal evidence is an informal fallacy. When used in advertising or promotion of a product, service, or idea, anecdotal evidence is often called a testimonial ...
Context may be omitted intentionally or accidentally, thinking it to be non-essential. As a fallacy, quoting out of context differs from false attribution, in that the out of context quote is still attributed to the correct source. Arguments based on this fallacy typically take two forms:
Logical Fallacies, Literacy Education Online; Informal Fallacies, Texas State University page on informal fallacies; Stephen's Guide to the Logical Fallacies (mirror) Visualization: Rhetological Fallacies, Information is Beautiful; Master List of Logical Fallacies, University of Texas at El Paso; Fallacies, Internet Encyclopedia of Philosophy