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In 1864, William James Carlton began selling advertising space in religious magazines. In 1869, Francis Ayer, at the age of 20, created the first full-service advertising agency in Philadelphia, called N.W. Ayer & Son. It was the oldest advertising agency in America and dissolved in 2002. James Walter Thompson joined Carlton's firm in 1868.
N. W. Ayer & Son was a Philadelphia advertising agency founded in 1869. It called itself the oldest advertising agency in the United States. Named by Francis Ayer after his father N. W. Ayer, it ventured into advertising in 1884. It created a number of memorable slogans for firms such as De Beers, AT&T and the U.S. Army.
Advertising agencies in 1915 gained a major advantage with the arrival of the Audit Bureau of Circulations, which for the first-time provided reliable data on circulation, as opposed to the partisan boasting and exaggeration that had been the norm. the agencies now had a stronger hand in bargaining for lower advertising rates. The 1920s became ...
D'Arcy Masius Benton & Bowles was an advertising agency in the United States with 131 offices in 75 countries. [1]The company was founded in 1906 as the D'Arcy Company in St. Louis, Missouri.
J. Walter Thompson (JWT) was an advertisement holding company incorporated in 1896 by American advertising pioneer James Walter Thompson. [1] The company was acquired in 1987 by multinational holding company WPP plc, and in November 2018, WPP merged J. Walter Thompson with fellow agency Wunderman to form Wunderman Thompson.
Benton & Bowles (B&B) was a New York–based advertising agency founded by William Benton and Chester Bowles in 1929. One of the oldest agencies in the United States, and frequently one of the 10 largest, it merged with D'Arcy-MacManus Masius to become D'Arcy Masius Benton & Bowles in 1985, and continued business until a reorganization in 2002.
The ad was a huge success and helped to make GEICO one of the most popular insurance companies in the United States. Joe Pytka, the director of Martin Advertising Agency, created the idea of Caveman.
In the early 1860s, he opened an advertising agency in Boston. He offered advertising space in New England newspapers and eventually nationwide. In 1869, he issued the first Rowell's American Newspaper Directory listing 5,778 American papers. [5] Eventually, he opened an office on the ground floor of the New York Times building.