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Kevin Lane Keller (born June 23, 1956) is the E. B. Osborn Professor of Marketing at the Tuck School of Business at Dartmouth College. He is most notable for having authored Strategic Brand Management (Prentice Hall, 1998, 2002, 2008 and 2012), a widely used text on brand management .
Philip Kotler (born May 27, 1931) is an American marketing author, consultant, and professor emeritus; the S. C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University (1962–2018). [1] He is known for popularizing the definition of marketing mix.
John C. Maxwell - leadership (1990s, 2000s, 2010s) Elton Mayo - job satisfaction and Hawthorne effect (1920s, 1930s) John H. McArthur; Daniel McCallum - organizational charts (1850s) Douglas McGregor; Dalton McGuinty, Sr. Geoff Meeks (born 1949) - British accounting scholar; Lucas Meijs; Leo Melamed - currency futures and derivatives (1980s ...
This leadership style can be seen as the absence of leadership, and is characterized by an attitude avoiding any responsibility. Decision-making is left to the employees themselves, and no rules are fixed. Laissez-faire is the least effective leadership style, when measured by the impact of the leader's opinion on the team.
The Washington Post describes The Leadership Challenge as a "business-meets-self help canon." [1] Carmine Gallo and Tom Gerace have cited The Leadership Challenge as an important book in developing their leadership skills. [5] [16] Verne Harnish described the book as "one of the five most important leadership books ever written." [17]
Researchers at a leadership development and training firm, analyzing data from their survey of more than 7,000 leaders, found that women outperformed men on 12 of 16 measures of outstanding leadership competencies and scored the same as men in the other four. These women and men were rated by managers, peers, direct reports and others. While women
Keith dated the production era from the 1860s to the 1930s, but other theorists argue that evidence of the production orientation can still be found in some companies or industries. Specifically Kotler and Armstrong note that the production philosophy is "one of the oldest philosophies that guides sellers" and "is still useful in some situations".
It was reportedly boasted around the office at Paragon Co that the company was involved in a scheme to make the book a best-seller, and so many copies of the book arrived at the firm they were stored in a tractor trailer. [10] An independent book store in Manhattan sold 2,500 copies of the book to a consulting firm in Chicago. [11]