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Paula Brown, director of marketing for Reima, a brand that’s renowned for its functional kids’ wear (swimsuits included), says, “The most important feature when buying kids’ swimwear is ...
Justice is a clothing brand sold exclusively through Walmart targeting the tween girl market. In 2020, it became a brand owned by the private equity firm Bluestar Alliance. Justice makes apparel, underwear, sleepwear, swimwear, lifestyle, accessories, and personal care products for girls age roughly 6–12.
Swimming classes for women and girls (in swimsuits) were held at YWCAs, sometimes in coordination with YMCA classes in the same locality. [55] The 1948 registration blank for the annual swim program for non-swimmers in Lincoln, Nebraska emphasized that girls should bring a towel but not their own suits, but rent suits at the YWCA.
Jantzen Knitting Mills, a manufacturer of sweaters, coined the term "swim suit" in 1915 and introduced the Red Diving Girl swimwear line. [10] The first annual bathing-suit day at New York's Madison Square Garden in 1916 was a landmark. [11] The swimsuit apron, a design for early swimwear, disappeared by 1918, leaving a tunic covering the ...
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In 1947 girls aged 9 to 13 at the Liberty School in Highland Park, Michigan were directed to wear swimsuits by the Superintendent of Schools in response to a protest by mothers to the board of education. Boys in the schools had not worn suits in their classes for years, and girls requested to do the same in order to give them more time in the pool.