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  2. Total revenue - Wikipedia

    en.wikipedia.org/wiki/Total_revenue

    Total revenue. Total revenue is the total receipts a seller can obtain from selling goods or services to buyers. It can be written as P × Q, which is the price of the goods multiplied by the quantity of the sold goods.

  3. Marginal revenue - Wikipedia

    en.wikipedia.org/wiki/Marginal_revenue

    Marginal revenue is the concept of a firm sacrificing the opportunity to sell the current output at a certain price, in order to sell a higher quantity at a reduced price. [8] Profit maximization occurs at the point where marginal revenue (MR) equals marginal cost (MC). If then a profit-maximizing firm will increase output to generate more ...

  4. Accounting equation - Wikipedia

    en.wikipedia.org/wiki/Accounting_equation

    Accounting equation. The fundamental accounting equation, also called the balance sheet equation, is the foundation for the double-entry bookkeeping system and the cornerstone of the entire accounting science. Like any equation, each side will always be equal. In the accounting equation, every transaction will have a debit and credit entry, and ...

  5. Profit margin - Wikipedia

    en.wikipedia.org/wiki/Profit_margin

    Profit margin is a financial ratio that measures the percentage of profit earned by a company in relation to its revenue. Expressed as a percentage, it indicates how much profit the company makes for every dollar of revenue generated. Profit margin is important because this percentage provides a comprehensive picture of the operating efficiency ...

  6. Inverse demand function - Wikipedia

    en.wikipedia.org/wiki/Inverse_demand_function

    The inverse demand function can be used to derive the total and marginal revenue functions. Total revenue equals price, P, times quantity, Q, or TR = P×Q. Multiply the inverse demand function by Q to derive the total revenue function: TR = (120 - .5Q) × Q = 120Q - 0.5Q². The marginal revenue function is the first derivative of the total ...

  7. Customer lifetime value - Wikipedia

    en.wikipedia.org/wiki/Customer_lifetime_value

    t. e. In marketing, customer lifetime value (CLV or often CLTV), lifetime customer value (LCV), or life-time value (LTV) is a prognostication of the net profit contributed to the whole future relationship with a customer. The prediction model can have varying levels of sophistication and accuracy, ranging from a crude heuristic to the use of ...

  8. Contribution margin - Wikipedia

    en.wikipedia.org/wiki/Contribution_margin

    Contribution margin (CM), or dollar contribution per unit, is the selling price per unit minus the variable cost per unit. "Contribution" represents the portion of sales revenue that is not consumed by variable costs and so contributes to the coverage of fixed costs. This concept is one of the key building blocks of break-even analysis.

  9. Break-even point - Wikipedia

    en.wikipedia.org/wiki/Break-even_point

    The Break-Even Point. The break-even point (BEP) in economics, business —and specifically cost accounting —is the point at which total cost and total revenue are equal, i.e. "even". In layman's terms, after all costs are paid for there is neither profit nor loss. [ 1 ][ 2 ] In economics specifically, the term has a broader definition; even ...

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