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Lamp was the first televised commercial produced by Crispin Porter + Bogusky (CP+B) for IKEA. The agency received the contract in early 2002, taking over from the Minneapolis-based advertising agency Carmichael Lynch, who had held the IKEA account since 2000, when the furniture chain ended its 11-year partnership with Deutsch Inc. [1] According to CP+B partner Alex Bogusky, the idea behind ...
A rare piece that deviates from IKEA's strictly Swedish naming system, this iconic chair (and corresponding sofa) by designer Gillis Lundgren is said to be named after the Chevrolet Impala. In the ...
In 1969, after years primarily as a manufacturer of recliners, La-Z-Boy started designing other products including reclining sofas, sleep sofas and modular groups. [3] 1981 sales were $150 million. [4] In 1983, La-Z-Boy introduced its first line of stationary sofas and occasional chairs, later offering a full line of home furnishings. [3]
The 1999 American movie Fight Club references IKEA furniture to show the consumerist culture of modern times. IKEA stores have been featured in many works of fiction. Some examples include: The 1986 Swedish crime comedy film Jönssonligan dyker upp igen features a failed robbery of the IKEA store at Kungens Kurva by the eponymous gang. [264]
The IKEA Catalogue (US spelling: IKEA Catalog; Swedish: Ikea-katalogen) was a catalogue published annually by the Swedish home furnishing retailer IKEA. First published in Swedish in 1951, [ 1 ] the catalogue was considered to be the main marketing tool of the company and, as of 2004, consumed 70% of its annual marketing budget. [ 2 ]
Adjustments to the materials used in the sofa and the centralization of production methods allowed IKEA to reduce the price of the Klippan sofa by 40% since 1980. [ 4 ] In 2003, the Klippan was used as the standard sofa in a test to compare the British fire safety requirements against the Swedish and mainland European safety requirements.
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